Idea Lab

Summary

Aprimo suffered from a partitioned workflow that made any collaborative effort across digital channels incredibly cumbersome. Within 5 months of project inception, we launched IdeaLab, a platform that enabled teams to brainstorm, share documents, and record progress within a centralized hub. Shortlythereafter, IdeaLab earned Aprimo the Forrester Strong Performer recognition.

High Level Features:

Multitenant Architecture
Login/Security
Ideas Calendar View
Ideas List View
Idea & Plan Creation
Integration with internal systems
PDF creator

‍

200%

Increased in campaigns opted into

Forrester’s

“Strong performer” recognition achieved

Challenge

Aprimo needed to streamline the brainstorming process for creative groups by organizing ideas from whiteboards, shared documents, & meetings to collaborate on campaign execution.

Actions

We developed Idea Lab SaaS platform for Aprimo called IdealLab.

Results

IdeaLab MVP was launched in less than 5 months, and it immediately achieved Forrester leader recognition within 6 months of launch.

Technologies:

Azure Cloud Computing

Azure functions

Azure blob

Azure Cosmos DB

As the first Marketing Network that allows companies to connect with their partner ecosystem, our technology is our life. TangoCode was quickly able to understand our business and worked with us. The UI is stunning and the build and execution are extraordinary…a real testament to their world-class skills.