Aprimo suffered from a partitioned workflow that made any collaborative effort across digital channels incredibly cumbersome. Within 5 months of project inception, we launched IdeaLab, a platform that enabled teams to brainstorm, share documents, and record progress within a centralized hub. Shortlythereafter, IdeaLab earned Aprimo the Forrester Strong Performer recognition.
High Level Features:
Aprimo needed to streamline the brainstorming process for creative groups by organizing ideas from whiteboards, shared documents, & meetings to collaborate on campaign execution.
We developed Idea Lab SaaS platform for Aprimo called IdealLab.
IdeaLab MVP was launched in less than 5 months, and it immediately achieved Forrester leader recognition within 6 months of launch.
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