Chassis was created out of a need to simplify the ways in which our digital marketing clients were manually creating and managing hundreds, sometimes thousands, of ads. For many marketing teams, bandwidth can be a major constraint, and without an automation tool to streamline campaign creation, scale is an uphill battle.
In 2014, TangoCode created an operational platform for a digital marketing client, generating 30% year-over-year growth. We then developed an ad-tech automation platform for a distributed marketing company, resulting in that client's successful acquisition. Finally, in 2019, we designed an automated Facebook product for a client, representing $10 million in annual revenue within the first year of its launch.
These three previously unrelated projects led us to believe that ad scalability within the digital marketing landscape was a huge problem and that automation was the key to solving it.
Chassis is the culmination of years of working in the Martech space alongside hundreds of clients – with our partners at Google and Facebook – to reduce the complexity of building and scaling quality ads with an easy-to-use interface.